To bring this idea to life we started by bringing the products to life. To stay close to their own identity and feel, the sounds were sourced from the actual products, their components and materials. These recordings were the base of the digital translation of physical products. With these recordings we started to sketch and compose music to eventually blend naturally with the individual sounds of each product.
As audio is not just a single element but part of the whole online experience, we were involved from concept to drawing board to creation. The craft involved converting static objects to dynamic sounds and making sure all sounds blended seamlessly with all elements of the virtual experience.